SHIMMER: WE’RE GROWING — THANK YOU!
Shimmer Digital Media, LLC 2013 Was An Amazing Year For Shimmer, 2014 Is Off To An Even Better Start! It’s a very exciting time at Shimmer Digital Media! For starters, 2013 was the biggest year ever in...
View ArticleARE MOBILE PPC ADS WORTH IT?
Shimmer Digital Media, LLC Internet searches on smartphones and mobile devices are skyrocketing. But is a mobile targeted pay-per-click campaign worth the investment? At Shimmer, the answer is: Without...
View ArticleADWORDS PPC: New Starter Plans For Testing The Waters
Shimmer Digital Media, LLC We’ve received many requests for an AdWords starter package to help small businesses new to PPC advertising and wanting to test the waters without getting too wet. Our new...
View ArticleADWORDS 101: UTILIZE ‘SEARCH TERMS REPORT’ DATA
Shimmer Digital Media, LLC The AdWords search terms report is crucial to understanding how your PPC ads performed when triggered by actual search queries. Unfortunately, the report is also one of the...
View ArticleGoogle AdWords Campaign Management: SALES | ROI
Shimmer Digital Media, LLC ADWORDS CAMPAIGN MANAGMENT: A TRUE STORY I once heard a Google Adwords manager say, “I don’t focus on stats, I focus on sales.” After a quick review of several Adwords...
View ArticleGetting Settled in Reno!
Shimmer Digital Media, LLC 7 Weeks in and We’re Lovin’ Northwest Nevada! Sunshine! Everywhere, every day, sunshine. Hey, we love northeast Ohio, but northwest Nevada definitely has the edge on warm and...
View ArticlePPC & Remarketing – How To Make Warm Leads Turn Red Hot!
Shimmer Digital Media, LLC WHAT IS REMARKETING? With Google AdWords, it is a functionality that allows you to position targeted ads in front of previous visitors to your website — while they are...
View ArticleNew PPC & SEO Solutions for Sacramento, CA!
Shimmer Digital Media, LLC Hello Sacramento area businesses! We’ve expanded our local reach with a new location near downtown and just a couple blocks from the college, Sac State. We’re looking forward...
View ArticleIt’s Here… Google’s Mobile Compliant Smack Down of 2015
Shimmer Digital Media, LLC Tuesday, April 21, 2015 is the big day, and I sincerely hope your business (big or small) was not one to ignore Google’s warning about the impending drop in search rankings...
View ArticleShimmer Receives 2015 Best of Cuyahoga Falls Award
Shimmer Digital Media, LLC CUYAHOGA FALLS, OH | August 12, 2015 — Shimmer Digital Media, LLC has been selected for the 2015 Best of Cuyahoga Falls Award in the Internet Marketing Service category by...
View ArticleE-Commerce To Top $550 Billion In 2016
Shimmer Digital Media, LLC In 2016, ecommerce sales alone are expected to exceed $550 billion. Are your online marketing and Google Shopping Campaigns (AdWords) optimized for maximum sales potential?...
View ArticleADWORDS REPORTING: Hard & Soft Conversions
Shimmer Digital Media, LLC Recently, I’ve had a lot of discussions regarding AdWords conversion rates and conversion costs. These discussions have taken place with existing Shimmer clients, potential...
View ArticleAdWords Acronym Guide 2016 | 39 Need-To-Know Google AdWords Terms
Shimmer Digital Media, LLC Anyone new to Google AdWords, and even account manager veterans, can quickly find themselves overwhelmed by the sheer volume of acronyms, abbreviated words, terms and phrases...
View Article5 Major AdWords Mistakes Ruining PPC Performance
Shimmer Digital Media, LLC The Google AdWords pay-per-click (PPC) platform has become an essential marketing element for most businesses, big and small. Done properly, AdWords can quickly deliver a...
View ArticleWith No Google Sidebar Ads, Will Cost-Per-Click Increase?
Shimmer Digital Media, LLC No More Google Ads On Right Sidebar (Desktop Search) If you are not aware, Google has rolled out a new layout for the display of ads on the right sidebar for desktop...
View ArticleAnother Google Redesign — Increased Column Width
Shimmer Digital Media, LLC Google’s new layout includes a significantly wider column for search results. Beyond positioning space, this change impacts title and description elements important to SEO....
View ArticleOur Latest Google AdWords Results
Shimmer Digital Media, LLC At Shimmer, we are very proud of the results our clients realize from our Google AdWords management services. We’ve just posted recent AdWords reports showcasing some of our...
View ArticlePPC Management Pricing For Budgets Big & Small
Shimmer Digital Media, LLC Our updated schedule for PPC management pricing includes increased ad spend ranges. With bigger ranges, our clients can keep the same management fee while growing their...
View ArticleShimmer Receives Multiple “Specializations” Accolades From Google Partners
Shimmer Digital Media, LLC The Google Partner program has rolled out a new feature, company specializations, that recognize and differentiate partners with specific expertise in certain areas. These...
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